Paint-Techs LLC — Jacksonville's Trusted Painters
Licensed & insured painting contractor with 52 five-star Google reviews. Serving Jacksonville, Nocatee, Ponte Vedra Beach, and Northeast Florida since 2020.
What is elastomeric paint?
Elastomeric paint is an acrylic-based exterior coating with added elastomeric polymers that allow the dry film to stretch up to 600% without cracking. The word "elastomeric" simply means "rubber-like". The cured paint behaves more like a thin sheet of rubber bonded to the wall than like a traditional brittle paint film. That elasticity is what lets it span hairline cracks in stucco (up to about 1/16 inch wide) without splitting open the next time the wall expands and contracts.
Elastomeric paint differs from regular exterior latex in three measurable ways:
The result is a coating that looks like paint from 10 feet away but performs like a thin waterproof membrane up close.
What is elastomeric paint best for?
Elastomeric paint is best for stucco, concrete block (CMU), poured concrete, brick, and EIFS (synthetic stucco). Any porous, rigid, masonry-style exterior surface that develops hairline cracks over time. In Florida specifically, three use cases account for 95% of our elastomeric paint projects through Paint-Techs LLC:
1. Hairline-cracked stucco walls. Florida stucco settles, hairline-cracks from thermal cycling, and develops water entry points along window flashings. Elastomeric coating seals all of those at once. Including cracks too small to caulk.
2. CMU (concrete block) exteriors. Common on older Jacksonville-area homes (Riverside, Avondale, San Marco) and on commercial buildings. CMU is porous and absorbs water; elastomeric paint waterproofs it without changing the masonry look.
3. Pool surrounds and exterior pool walls. Constant moisture exposure breaks down standard paint within years. Elastomeric handles the splash zone and pairs well with our pool deck painting and cool-deck coating work.
It is also commonly used on warehouses, retail storefronts, and parking structures. Every commercial painting project where the walls are concrete or block.
When NOT to use elastomeric paint
The single biggest mistake homeowners make with elastomeric paint is using it on the wrong surface. Avoid elastomeric paint in these situations:
1. Wood siding. Wood swells and contracts seasonally. Elastomeric paint is too thick and traps moisture behind it, accelerating wood rot. Use a high-end acrylic exterior latex on wood instead.
2. Walls with active moisture or efflorescence. If white mineral deposits keep coming through the paint, water is moving through the wall from the inside out. Elastomeric paint seals the surface, traps the moisture, and the wall blisters within 12 to 18 months. Solve the water source first, then paint.
3. Walls with severe structural cracks. Elastomeric bridges hairline cracks up to about 1/16 inch wide. Anything wider (a 1/4-inch settlement crack, a step-crack in a foundation wall) needs to be patched and structurally evaluated before any paint touches it.
4. Surfaces that have not been properly cleaned and primed. Elastomeric paint is unforgiving. If chalk, dust, or oil is on the wall, it will peel off in sheets within 2 years. Skipping prep is the second biggest reason elastomeric projects fail.
5. Asphalt-coated roofs and certain old coal-tar surfaces. The plasticizers in those substrates bleed through and discolor the elastomeric coating. Different paint chemistry is required.
If your wall fits any of those scenarios, the right call is a properly-spec'd acrylic exterior paint, not elastomeric.
Does elastomeric paint need a primer?
Yes. Elastomeric paint almost always needs a bonding primer. The two exceptions are: (a) walls already coated with a compatible elastomeric finish in the last 10 years that are clean and intact, and (b) freshly-cured Portland cement stucco (28+ days old) where the stucco itself acts as a base, though even then a primer extends life. For everything else, prime before painting.
Recommended primers for Florida elastomeric projects:
Primer goes on at 4 to 5 mils wet, allowed to cure 4 to 12 hours depending on humidity, then the elastomeric topcoat is applied at the manufacturer's spec. Skipping primer to save a day is the fastest way to a peeling wall.
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What's the difference between elastomeric and acrylic paint?
Elastomeric and acrylic paint are both water-based and both use acrylic resin chemistry, but the formulation, application thickness, and end use are different.
| Feature | Standard acrylic exterior paint | Elastomeric paint |
|---|---|---|
| Dry film thickness | 1 to 1.5 mils | 10 mils per coat |
| Elongation | About 40% | 300% to 600% |
| Crack-bridging | None | Up to 1/16 inch hairline |
| Waterproofing | Moisture-resistant | Tested waterproof to ASTM D6904 |
| Best surfaces | Wood, fiber cement, primed metal, stucco | Stucco, CMU, concrete, brick, EIFS |
| Cost per gallon | \$45 to \$70 | \$50 to \$90 |
| Repaint cycle (Florida) | 7 to 10 years | 8 to 12 years |
| Coats required | 2 | 2 (one heavy coat at 10 mils dry, or two thinner coats) |
In plain language: standard acrylic paint is a finish; elastomeric paint is a flexible waterproof membrane that looks like a finish. If the wall does not need waterproofing or crack-bridging, premium acrylic is fine and saves money. If the wall has hairline cracks, water exposure, or both, elastomeric is the right product.
How long does elastomeric coating last?
Quality elastomeric coating lasts 8 to 12 years on a typical Florida exterior wall when applied at the correct thickness over a properly prepared and primed substrate. We have seen Sherwin-Williams Conflex Sherlastic and Benjamin Moore Ultra Spec Elastomeric Waterproofing projects across Jacksonville, Nocatee, and Ponte Vedra Beach holding up cleanly past the 10-year mark with only minor touch-ups.
What shortens lifespan in Florida specifically:
A correctly applied elastomeric system in Florida outlasts a standard acrylic exterior paint by roughly 30%, which is what justifies the higher upfront cost.
Best elastomeric paint brands for Florida
The elastomeric paints we trust most for residential and light commercial work in Northeast Florida:
Avoid generic "elastomeric" coatings under \$35 a gallon. The solids content is too low and they will not hit 10 mils dry without four coats.
How to apply elastomeric paint properly
A typical Paint-Techs LLC elastomeric paint project follows this sequence on a 2,000 sq ft stucco home:
Day 1. Prep. Power wash entire exterior with a TSP-substitute cleaner. Scrape any loose or peeling paint. Patch all cracks larger than 1/16 inch with a flexible exterior crack filler. Caulk windows, doors, flashing, and trim transitions with a high-quality elastomeric sealant. Let dry 24 hours.
Day 2. Prime. Apply a full coat of masonry bonding primer (Loxon, Fresh Start, or Behr Multi-Surface) at 4 to 5 mils wet. Cure time varies with humidity; 4 to 12 hours.
Day 3. First topcoat. Apply Sherwin-Williams Conflex Sherlastic or comparable at 10 mils dry. Brush, roll, or airless spray depending on access and texture depth. Back-roll sprayed sections to drive the coating into the substrate.
Day 4 (Second topcoat. Apply the second coat at full 10 mils dry. Total dry film thickness after both topcoats: 20 mils) about the thickness of 4 sheets of office paper.
Day 5. Walk-through. Inspect every elevation, touch up any holidays or thin spots, hand off the project with a written workmanship warranty.
The total elastomeric repaint typically runs \$5,000 to \$8,500 for a 2,000 sq ft Florida home. See the pricing table on the exterior painting service page for the full breakdown.
Elastomeric paint for stucco in Jacksonville
Most Florida homes built between 1985 and 2010 have stucco exteriors that are now developing hairline cracks from thermal cycling. Elastomeric paint is the single highest-leverage exterior painting upgrade those homes can make. It seals the cracks, waterproofs the wall, and resets the repaint clock to 10 years.
Paint-Techs LLC applies elastomeric coating systems on stucco and CMU homes throughout Jacksonville, Nocatee, Ponte Vedra Beach, St. Augustine, Jacksonville Beach, Atlantic Beach, Fernandina Beach, and the broader Northeast Florida service area. Each project includes pressure washing, full crack repair, bonding primer, two full coats of elastomeric paint at spec thickness, and a written workmanship warranty.
Free, written, fixed-price estimates daily 8 AM to 10 PM. Call (904) 762-7062 or send a quote request from any form on this site. A Paint-Techs estimator will be in touch within 24 hours with a clear scope and price for your specific home.
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Paint-Techs Team
Paint-Techs LLC — Jacksonville, FL
Expert painting advice from the Paint-Techs team. We're a licensed and insured painting contractor serving Jacksonville and Northeast Florida with 52 five-star Google reviews. Our team combines years of hands-on experience with knowledge of Florida's unique climate challenges.
