Paint-Techs LLC — Jacksonville's Trusted Painters
Licensed & insured painting contractor with 52 five-star Google reviews. Serving Jacksonville, Nocatee, Ponte Vedra Beach, and Northeast Florida since 2020.

Why painting brick is riskier than painting wood or stucco
Brick is porous. It absorbs and releases moisture constantly, which is part of how it survives decades of weather without rotting or warping. A non-breathable paint film seals that moisture path shut. Water that gets into the wall through a mortar joint or a hairline crack has nowhere to go, so it pushes outward from behind the paint instead, which is what causes peeling, blistering, and eventually spalling brick face. This is also why the decision is close to permanent: once brick is painted, stripping it back to bare masonry is a specialized, expensive process that can chip or damage the brick face itself.
What paint to use on exterior brick
Mineral silicate paint: The safest option for brick. It chemically bonds to the masonry surface and remains vapor-permeable, so the wall can still breathe after painting. This is what the Brick Industry Association recommends when an opaque, painted look is desired.
Masonry elastomeric coating: Can work on sound, well-prepped brick with no existing moisture issues, since it flexes and bridges hairline cracks. We cover the tradeoffs of this product category in more depth in our elastomeric paint guide, including where it is and is not the right call.
Standard acrylic latex: Not recommended for brick on its own. It is not vapor-permeable enough to reliably let the wall breathe, which is exactly the failure mode that leads to trapped moisture.
| Paint type | Breathable | Best for |
|---|---|---|
| Mineral silicate | Yes | Most brick exteriors, especially older or historic brick |
| Masonry elastomeric | Yes, when applied correctly | Sound brick with hairline cracks, no active moisture issues |
| Standard acrylic latex | No | Not recommended for brick |
Tools and materials for painting exterior brick
Step-by-step: how to paint exterior brick
1. Check for existing moisture problems first
Look for efflorescence (a white, chalky mineral deposit), damp patches after dry weather, or crumbling mortar. Any of these mean there is an active moisture issue that needs to be fixed before paint goes on, not covered up by it.
2. Repair mortar joints
Any cracked, crumbling, or missing mortar should be repointed before painting. Joints are the most common entry point for water, and painting over a bad joint just hides the problem until it fails from behind.
3. Wash at low pressure
A soft wash with a mild detergent removes dirt, mildew, and loose efflorescence. High-pressure washing can drive water into the joints and cause more harm than the dirt it removes.
4. Let the wall dry completely
Brick holds moisture longer than wood or fiber cement. Plan on at least 48 to 72 hours of dry weather before painting, longer after a soft wash or any rain.
5. Prime and paint with a breathable system
Apply a bonding primer if the paint manufacturer's system calls for one, then two coats of mineral silicate or masonry elastomeric, working the roller into the mortar joints and brick texture so the film is continuous.
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Paint-Techs LLC offers free estimates for all painting services in Jacksonville and Northeast Florida.
Common mistakes that trap moisture or waste the paint job
When to call a professional for exterior brick painting
Diagnosing whether brick has an active moisture problem takes experience, since efflorescence and a genuine leak can look similar at a glance, and painting over the wrong one wastes the whole job. A professional crew also has the mortar repair skills, the right primer-and-paint system for your specific brick, and the liability coverage for a job that is hard to undo if it goes wrong.
Paint-Techs LLC evaluates the brick for moisture issues before quoting any exterior brick repaint, as part of every residential exterior painting project in Jacksonville. We cover the broader case for hiring out exterior work in why professional exterior painting is worth it. Call Paint-Techs LLC for a free painting quote in Jacksonville and we will tell you honestly whether your brick is a good candidate for paint.
Painting brick in Northeast Florida
Brick homes are common across older Duval and St. Johns County neighborhoods, and Florida's humidity makes the moisture question even more important here than in a drier climate. A brick wall that never fully dries out between summer storms is exactly the kind of wall where a non-breathable paint job fails fastest. We factor humidity, orientation, and existing mortar condition into every brick exterior quote in Jacksonville and the surrounding area.
Frequently asked questions
Is it a bad idea to paint exterior brick?
Not if you use the right product. The Brick Industry Association does not recommend standard non-breathable paint on brick because it can trap moisture inside the wall, but a vapor-permeable mineral silicate paint solves that problem by letting the wall breathe while still changing the color. The bigger issue is that painting brick is close to a one-way decision, since removing paint from brick afterward is expensive and can damage the surface.
What is the best paint for exterior brick?
A mineral silicate paint is the safest choice because it chemically bonds to the brick and stays vapor-permeable, which prevents moisture from getting trapped behind the film. A high-quality masonry elastomeric can also work on sound, well-prepped brick, though it should never go over brick with an existing moisture problem.
How long does paint last on exterior brick?
A properly prepped and painted brick exterior typically lasts 15 to 20 years, longer than most other siding types because brick itself does not expand, contract, or rot. Most repaints fail early because of moisture trapped behind the coating, not because the paint itself wore out.
Can you pressure wash painted brick?
Yes, but at low pressure with a wide fan tip, since aggressive pressure washing can drive water into the mortar joints and force paint to peel from the inside out. A soft wash with a mild detergent removes dirt and mildew without stressing the joints or the paint film.
Paint-Techs Team
Paint-Techs LLC — Jacksonville, FL
Expert painting advice from the Paint-Techs team. We're a licensed and insured painting contractor serving Jacksonville and Northeast Florida with 52 five-star Google reviews. Our team combines years of hands-on experience with knowledge of Florida's unique climate challenges.
